PRIVACY POLICY
Novitas Technology LLC
Version: PP-2026-02
Effective Date: September 11, 2026
Last Updated: September 11, 2026
Website: novitastechnology.us
Email: [email protected]
1. INTRODUCTION AND SCOPE
Novitas Technology LLC ("Novitas Technology LLC," "Novitas," "we," "us," or "our") provides technology, artificial intelligence, automation, communications, consulting, implementation, software, digital services, and related business solutions.
This Privacy Policy explains how Novitas Technology LLC collects, uses, processes, stores, shares, and protects personal information obtained through our websites, applications, platforms, forms, client portals, communication systems, artificial intelligence systems, and other services collectively referred to as the "Platform" or "Services."
This Privacy Policy applies to individuals who:
Visit novitastechnology.us or another Novitas Technology LLC website or landing page
Complete a form, intake questionnaire, survey, or application
Request information about our Services
Purchase or use a Novitas Technology LLC product or Service
Create or access an account or client portal
Communicate with us by telephone, SMS, email, chat, AI system, or another communication method
Interact with an automated or artificial intelligence system operated by or on behalf of Novitas Technology LLC
Participate in a Novitas Technology LLC affiliate, referral, partner, or business relationship
Are contained within contact data lawfully provided to Novitas Technology LLC by a Client in connection with delivery of Services
This Privacy Policy does not apply to third-party websites or services that Novitas Technology LLC does not control.
By accessing or using our Services or voluntarily submitting information to Novitas Technology LLC, you acknowledge that you have read and understood this Privacy Policy.
2. DATA CONTROLLER INFORMATION
Novitas Technology LLC is the data controller for personal information collected directly by Novitas Technology LLC through its websites, forms, accounts, and direct business relationships.
When Novitas Technology LLC processes contact data provided by a Client in connection with Services delivered for that Client, Novitas Technology LLC may act as a service provider or data processor on behalf of the Client.
Privacy questions or requests may be submitted to:
Novitas Technology LLC
Website: novitastechnology.us
Email: [email protected]
3. INFORMATION WE COLLECT
3.1 Information You Provide Directly
We may collect personal information you voluntarily provide when you:
Complete a contact form
Request information
Schedule an appointment
Purchase Services
Complete onboarding or intake documentation
Create an account
Communicate with our team
Send an email
Submit an SMS message
Speak with an automated or human representative
Participate in a consultation
Submit payment or billing information
Participate in an affiliate or referral relationship
Categories of information may include:
Identity Information
Full name
Business name
Job title
Position or role
Contact Information
Email address
Mobile phone number
Business telephone number
Mailing address
Business Information
Business entity information
Industry
Website
Social media information
Tax or business identification information where required
Information necessary for telecommunications, A2P 10DLC, carrier, or regulatory registration
Account Information
Username
Password or authentication credentials
Account preferences
Service settings
Communications
Emails
SMS messages
Chat conversations
Support requests
Intake responses
Telephone call information
AI conversation information
Billing Information
Payment and billing information may be collected by authorized payment processors.
Novitas Technology LLC does not intentionally store full payment card numbers on its own systems where payment processing is handled by authorized payment processors.
4. INFORMATION COLLECTED AUTOMATICALLY
When you interact with the Platform, we or our authorized technology providers may automatically collect certain technical information, including:
IP address
Approximate geographic location derived from IP address
Browser type
Device type
Operating system
Pages visited
Navigation activity
Referral source
Dates and times of access
Cookie identifiers
Session information
Platform usage information
Error or diagnostic information
This information may be used for:
Security
Fraud prevention
Analytics
Platform operation
Troubleshooting
Service improvement
User experience optimization
5. TRANSACTION AND AGREEMENT INFORMATION
When you purchase or activate Services, Novitas Technology LLC may maintain information including:
Transaction date and time
Services purchased
Billing information
IP address
Agreement version
Privacy Policy version
Consent checkbox confirmation
Electronic signature information
Order forms
Statements of Work
Proposals
Service agreements
These records may be retained as evidence of transactions, agreements, consent, and compliance obligations.
6. ARTIFICIAL INTELLIGENCE AND AUTOMATED SYSTEMS
Novitas Technology LLC may use artificial intelligence systems in providing Services.
These systems may include:
AI assistants
AI agents
AI voice systems
Automated messaging
Generative AI
Scheduling systems
Conversational systems
Workflow automation
Automated follow-up
Decision-support systems
AI systems may process information supplied by you or a Client to produce contextually relevant communications or perform requested Services.
AI-generated output may contain inaccuracies, incomplete information, or errors.
Novitas Technology LLC does not guarantee that every AI-generated communication, response, recommendation, or action will be completely accurate.
7. VOICE COMMUNICATIONS AND CALL RECORDING
Certain Novitas Technology LLC Services may include telephone or artificial intelligence voice communications.
Calls may be:
Recorded
Transcribed
Analyzed
Processed using artificial intelligence
Stored for compliance, quality assurance, security, dispute resolution, or Service improvement
Where required by applicable law, appropriate recording notices or consent must be provided.
Clients using Novitas Technology LLC technology to communicate with their own customers or prospects remain responsible for complying with applicable federal and state call recording and communication-consent laws.
8. INFORMATION PROVIDED BY CLIENTS
Clients may provide Novitas Technology LLC with contact lists, lead information, customer information, business data, or other information necessary to deliver requested Services.
Novitas Technology LLC may process this information solely as reasonably necessary to provide Services to the Client.
Clients remain responsible for:
Lawfully obtaining contact information
Providing legally required disclosures
Obtaining legally required consent
Maintaining accurate records
Complying with privacy laws
Complying with telemarketing laws
Complying with SMS and telephone consent requirements
Honoring opt-out requests
Novitas Technology LLC does not independently verify the legality of every record submitted by a Client.
9. HOW WE USE INFORMATION
Novitas Technology LLC may use personal information for the following purposes:
9.1 Service Delivery
Provide Services
Configure accounts
Build or operate automation
Operate AI systems
Deliver SMS communications
Deliver email communications
Facilitate telephone communications
Implement systems
Provide technical support
Process transactions
Manage client relationships
9.2 Communications
We may use contact information to:
Respond to inquiries
Provide customer support
Deliver requested information
Send account notifications
Provide appointment confirmations
Send service updates
Send transactional messages
Communicate regarding purchases
Deliver marketing communications where appropriate consent has been provided or applicable law otherwise permits
9.3 Compliance
Information may be used to:
Maintain A2P 10DLC records
Maintain SMS consent records
Maintain opt-out records
Comply with telecommunications requirements
Respond to legal requests
Prevent fraud
Protect our Services
Enforce agreements
Defend legal claims
Maintain audit trails
9.4 Analytics and Improvement
We may use information to:
Improve Services
Analyze Platform usage
Perform internal research
Evaluate system performance
Improve artificial intelligence systems
Improve automation
Improve customer experience
Whenever reasonably possible, analytics used for internal research and improvement may be aggregated or de-identified.
10. MOBILE INFORMATION, SMS CONSENT, AND CONTACT DATA
Novitas Technology LLC does not sell, rent, or share personal contact information, including mobile phone numbers or email addresses, with third parties or affiliates for their marketing or promotional purposes.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Information may be shared with subcontractors and service providers solely as necessary to:
Provide Services
Operate our technology Platform
Deliver communications
Process SMS messages
Process telephone calls
Provide customer support
Maintain infrastructure
Process transactions
Fulfill Services requested by the customer
Comply with legal or regulatory obligations
All other use-case categories exclude text messaging originator opt-in data and consent.
SMS opt-in information, including:
Mobile phone numbers
Messaging consent
Consent records
Opt-in timestamps
Originator opt-in information
SMS preference information
will not be:
Sold
Rented
Transferred
Shared
Licensed
Provided to lead generators
for the independent marketing or promotional purposes of any third party, affiliate, or outside organization.
SMS consent provided specifically to Novitas Technology LLC is not transferable to another business or organization.
Text messaging originator opt-in data and consent will not be shared with third parties for their independent marketing or promotional purposes.
This restriction applies regardless of any other data-sharing provision contained within this Privacy Policy.
11. SMS COMMUNICATIONS
Where Novitas Technology LLC sends SMS communications directly to individuals who have provided appropriate consent:
Message frequency may vary.
Message and data rates may apply.
Consent to receive marketing SMS messages is not a condition of purchasing goods or Services unless otherwise permitted by applicable law.
Recipients may reply STOP to unsubscribe.
Recipients may reply HELP for assistance.
When a valid STOP request is received, Novitas Technology LLC will stop sending marketing SMS communications to that number, except for a permitted confirmation message or communications otherwise allowed by applicable law.
Opt-out requests are associated with the applicable telephone number.
Novitas Technology LLC may retain evidence of:
Consent
Opt-in date
Opt-in source
Consent language
Opt-out request
Compliance activity
as reasonably necessary for regulatory, carrier, legal, security, or dispute-resolution purposes.
12. THIRD-PARTY SERVICE PROVIDERS
Novitas Technology LLC may use third-party service providers to operate its Services.
These providers may include:
CRM providers
Cloud hosting providers
Artificial intelligence providers
Voice communication providers
Telecommunications carriers
SMS aggregators
Messaging providers
Automation providers
Email providers
Payment processors
Scheduling systems
Analytics providers
Database providers
Security providers
Software vendors
API providers
Personal information may be processed by these providers solely as reasonably necessary to deliver the Services they provide to Novitas Technology LLC.
The use of service providers to process communications or operate infrastructure does not constitute the sale or sharing of SMS opt-in information for marketing purposes.
Service providers may not use SMS opt-in information supplied through Novitas Technology LLC for their independent marketing or promotional purposes.
13. AFFILIATES, REFERRALS, AND BUSINESS PARTNERS
Novitas Technology LLC may operate affiliate, referral, or business partner programs.
Limited information may be processed where reasonably necessary to:
Attribute a referral
Track an affiliate relationship
Calculate compensation
Administer a partner relationship
Maintain accounting or compliance records
Affiliates and partners are prohibited from independently using Novitas Technology LLC customer information for unauthorized marketing.
Mobile phone numbers, SMS opt-in information, messaging consent, opt-in timestamps, and text messaging consent records will not be provided to affiliates or business partners for their independent marketing or promotional purposes.
14. NO SALE OF PERSONAL INFORMATION
Novitas Technology LLC does not sell personal information to third parties for monetary consideration.
Novitas Technology LLC does not sell, rent, license, or provide:
Mobile phone numbers
Email addresses
SMS consent
SMS opt-in information
Contact lists
to third parties or affiliates for their independent marketing or promotional purposes.
15. LEGAL DISCLOSURES
Novitas Technology LLC may disclose information where reasonably necessary to:
Comply with applicable law
Respond to a court order
Respond to lawful regulatory requests
Cooperate with law enforcement
Protect Novitas Technology LLC's legal rights
Protect users or customers
Investigate fraud
Protect systems or infrastructure
Enforce contracts
Address threats to safety or security
Where legally permitted and reasonably appropriate, Novitas Technology LLC may provide notice concerning such disclosures.
16. BUSINESS TRANSACTIONS
If Novitas Technology LLC is involved in a:
Merger
Acquisition
Financing
Reorganization
Asset sale
Corporate restructuring
Change of control
information associated with the business may be transferred as part of that transaction where permitted by law.
Any successor receiving personal information will remain subject to applicable privacy obligations.
SMS opt-in consent will not automatically authorize a successor or unrelated organization to independently market to individuals where new or separate consent is required by applicable law or carrier requirements.
17. LEGAL BASIS FOR PROCESSING
Where applicable law requires a legal basis for processing, Novitas Technology LLC may rely upon:
Contract Performance
Processing necessary to deliver Services requested or purchased.
Legal Obligations
Processing required for legal, tax, regulatory, carrier, telecommunications, or compliance obligations.
Legitimate Business Interests
Processing necessary for security, fraud prevention, Platform operation, analytics, Service improvement, and enforcement of agreements.
Consent
Processing based upon affirmative consent, including where consent is required for marketing communications, SMS messaging, automated calls, or call recording.
Consent may be withdrawn where required by applicable law.
Withdrawal of consent does not invalidate lawful processing that occurred before withdrawal.
18. COOKIES AND TRACKING TECHNOLOGIES
Novitas Technology LLC may use cookies and similar technologies to:
Operate websites
Maintain sessions
Remember preferences
Analyze traffic
Improve performance
Prevent fraud
Understand website usage
Cookies may include:
Necessary Cookies
Required for Platform operation.
Analytics Cookies
Used to measure Platform usage and performance.
Functional Cookies
Used to remember settings and preferences.
Users may adjust browser settings to block or delete cookies.
Certain Platform functionality may not work properly if necessary cookies are disabled.
19. DATA RETENTION
Novitas Technology LLC retains information only for as long as reasonably necessary for the purpose for which it was collected and as required by legal, regulatory, contractual, carrier, security, and business obligations.
Information may be retained for different periods depending upon the type of information.
Examples include:
Client Records
May be retained during the client relationship and for a reasonable period afterward for legal, accounting, compliance, and dispute-resolution purposes.
Agreement and Transaction Records
May be retained as necessary to establish consent, contractual acceptance, billing authorization, and transaction history.
SMS Consent and A2P Records
May be retained for as long as reasonably required by applicable carrier, telecommunications, compliance, or legal requirements.
Opt-Out Records
May be retained as necessary to ensure that future communications honor the recipient's request.
Voice Recordings and Transcripts
May be retained as necessary for quality assurance, compliance, security, dispute resolution, legal defense, or Service delivery.
Support Communications
May be retained for customer support, quality assurance, legal, and business recordkeeping.
Aggregated or De-Identified Information
May be retained where it no longer reasonably identifies an individual.
20. DATA SECURITY
Novitas Technology LLC uses commercially reasonable administrative, organizational, and technical safeguards designed to protect personal information against:
Unauthorized access
Loss
Disclosure
Alteration
Destruction
Misuse
Security measures may include:
Access controls
Encryption
Authentication
Vendor security controls
Monitoring
Data access limitations
Infrastructure security measures
No electronic transmission, cloud system, telecommunications system, storage system, or database can be guaranteed to be completely secure.
If a data security incident triggers a legally required notification obligation, Novitas Technology LLC will provide notification in accordance with applicable law.
21. ARTIFICIAL INTELLIGENCE AND PERSONAL INFORMATION
Certain Novitas Technology LLC AI systems may process personal information to perform requested Services or generate contextually relevant responses.
Novitas Technology LLC does not intentionally use Client-provided personal information to independently determine highly sensitive characteristics unrelated to Service delivery.
Clients remain responsible for ensuring that data supplied to artificial intelligence systems has been obtained and used lawfully.
22. BIOMETRIC AND VOICE INFORMATION
Some third-party AI voice or communication technologies may process audio information.
Novitas Technology LLC does not intentionally create biometric voiceprints for the purpose of independently identifying individuals unless expressly disclosed and legally authorized.
Clients utilizing voice technology are responsible for determining whether their intended use triggers special biometric, voice, recording, or consent laws in the jurisdictions where they operate.
This includes compliance with laws such as the Illinois Biometric Information Privacy Act where applicable.
23. CHILDREN'S PRIVACY
Novitas Technology LLC's Services are intended for adults and businesses.
We do not knowingly collect personal information directly from children under the age of 13 without legally required parental consent.
Certain business Services may involve information concerning minors supplied by authorized Clients.
Where a Client provides such information, the Client is responsible for ensuring that collection and processing are legally authorized.
If you believe personal information concerning a child has been collected improperly, contact:
24. YOUR PRIVACY RIGHTS
Depending upon where you live, applicable privacy laws may provide rights including the right to:
Know what personal information is collected
Access personal information
Correct inaccurate information
Request deletion
Obtain a copy of certain information
Opt out of certain data processing
Limit certain uses of sensitive information
Opt out of marketing communications
Withdraw consent
Request information regarding certain disclosures
Requests may be submitted to:
Novitas Technology LLC may take reasonable steps to verify your identity before processing a privacy request.
25. CALIFORNIA PRIVACY RIGHTS
California residents may have rights under the California Consumer Privacy Act and California Privacy Rights Act, including:
Right to know
Right to access
Right to correct
Right to delete
Right to limit certain uses of sensitive personal information
Right to opt out of qualifying sale or sharing
Right to non-discrimination
Novitas Technology LLC does not sell mobile telephone numbers or SMS opt-in consent.
Novitas Technology LLC does not share SMS opt-in information for cross-context behavioral advertising.
California privacy requests may be submitted to:
26. OTHER U.S. STATE PRIVACY RIGHTS
Residents of states with comprehensive consumer privacy laws may have additional rights under applicable state law.
These may include rights concerning:
Access
Correction
Deletion
Data portability
Targeted advertising
Sale of personal information
Certain profiling activities
Novitas Technology LLC will process verified requests in accordance with applicable law.
27. EMAIL COMMUNICATIONS
Marketing emails from Novitas Technology LLC may include an unsubscribe mechanism where required.
Users may also request removal from marketing email communications by contacting:
Transactional, account, security, legal, billing, or Service-related emails may continue where reasonably necessary even if marketing communications are declined.
28. INTERNATIONAL DATA TRANSFERS
Novitas Technology LLC operates primarily in the United States.
Information may be processed or stored in the United States or other jurisdictions where authorized service providers operate.
Where legally required, appropriate safeguards may be used in connection with cross-border transfers.
29. THIRD-PARTY WEBSITES AND SERVICES
Our Services may contain links or integrations involving third-party websites, applications, or platforms.
Novitas Technology LLC does not control the privacy practices of independent third parties.
Users should review applicable third-party privacy policies before providing information directly to those organizations.
30. DISPUTE RESOLUTION
Disputes arising out of or relating to this Privacy Policy will be handled in accordance with the dispute resolution provisions contained within the applicable Novitas Technology LLC Terms and Conditions, to the maximum extent permitted by law.
Nothing in this section limits legally protected privacy rights or the right to submit a complaint to an appropriate governmental authority.
31. CHANGES TO THIS PRIVACY POLICY
Novitas Technology LLC may update this Privacy Policy as:
Technology changes
Services evolve
Legal requirements change
Telecommunications requirements change
Carrier requirements change
Privacy laws change
Business practices change
When material changes are made, the "Last Updated" date will be revised.
Where required by applicable law, additional notice may be provided.
32. CONTACT INFORMATION
For questions, privacy requests, complaints, SMS assistance, or other privacy matters:
Novitas Technology LLC
Website: novitastechnology.us
Email: [email protected]
IMPORTANT MOBILE PRIVACY NOTICE
Novitas Technology LLC does not sell, rent, transfer, or share mobile phone numbers, SMS opt-in information, or text messaging consent with third parties or affiliates for their marketing or promotional purposes.
SMS consent is specific to Novitas Technology LLC and is not transferable to another business or organization.
All other use-case categories exclude text messaging originator opt-in data and consent.
Novitas Technology LLC Privacy Policy | Version PP-2026-02 | Effective September 11, 2026 | novitastechnology.us | [email protected]